According to Kurtz/lecture, all of the following are true of B2C (business to consumer) e-marketing EXCEPT:
a) Competitive pricing through shopbots that provide software programs that allow online shoppers to compare the price of a product offered by several online retailers
b) Convenience through the wide range of products offered by visual searches such as those available through Google Product Search
c) E-tailing through the tremendous growth of online retail sales
d) Personalization through offering more intense forms of direct person to person interaction
Answer: D