According to Kurtz/lecture, all of the following are true uses of key terms describing forms of contemporary digital e-marketing EXCEPT:
a) Digital personalization allows firms to remember consumers' recent purchases and notify them when favorite products may be discontinued and/or new and related products launched
b) Integrated marketing allows for a unified and coordinated promotional message with a customer focus
c) Interactive marketing allows communication between otherwise competing buyers so they can communicate with one another, share competitive insights, and save money
d) Right-time marketing makes it possible for sellers to provide a product at the exact time needed
Answer: C