According to Kurtz/lecture, all of the following are true of crucial challenges in the domain of e-marketing EXCEPT:

According to Kurtz/lecture, all of the following are true of crucial challenges in the domain of e-marketing EXCEPT:



a) Channel conflict must be avoided—especially when different marketing websites, commercials, and campaigns keep replaying the same ads over and over

b) E-pay security must guarantee customers that their credit and debit card data remain secure from online theft

c) Fraud must be prevented to avoid cases whereby someone sells fake products or steals the identity of another

d) Privacy rights must protect the demographic and psychological data collected by companies, such as health and legal records




Answer: A


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