According to Kurtz/lecture, all of the following are true of the first three steps of the consumer decision process EXCEPT:
a) Evaluative criteria as the features a consumer considers in choosing among alternatives
b) Problem/opportunity recognition whereby the consumer becomes aware of a perfect balance between the existing situation and the desired situation
c) Search in order to identify different ways to solve the problem of attaining a desired state
d) Search as also identifying the evoked set of the number of alternatives that consumers actually consider in making a purchase decision
Answer: B