According to lecture/Kurtz, all of the following are true of the first two personal determinants of consumer behavior—1) Needs/motives and 2) Perceptions—EXCEPT:
a) Facial recognition as, on the one hand, an increasingly effective mode of ad targeting and security provision, while on the other hand, an increasing concern for privacy advocates of all types
b) Maslow's hierarchy is instructive for understanding the consumption patterns of well-developed countries with high per-capita incomes that allow basic needs to be met and higher order needs to become major determinants of consumer behavior
c) Perceptual screens as the mental filtering processes through which all inputs must pass
d) Subliminal perception as the explicitly conscious receipt of incoming information
Answer: D