According to Kurtz/lecture, all of the following are true of the last 3 personal determinants of consumer behavior—3) Attitudes, 4) Learning, and 5) Self-Concept—EXCEPT:
a) Attitudes comprise persons' favorable or unfavorable evaluations, emotions, and action tendencies toward some object or idea
b) Learning is a knowledge or skill acquired as a result of experience, even though experience rarely changes consumer behavior patterns
c) Self-concept theory comprises a person's multifaceted picture of himself or herself
d) Shaping is the process of applying a series of rewards and reinforcements to permit more complex behavior to evolve
Answer: B