Marketing MCQ
Marketing
An advertising claim or promise must be proven with data, facts, or through competent and reliable evidence; this is known as ____________.
An advertising claim or promise must be proven with data, facts, or through competent and reliable evidence; this is known as ____________.
An advertising claim or promise must be proven with data, facts, or through competent and reliable evidence; this is known as ____________.
Answer: substantiation
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