A(n) ___________ is the predesignation of some quantity of a measured attribute or characteristic that must be achieved for a research objective for a predetermined action to take place.
A. demographic characteristic measurement
B. research objective
C. hypothesis
D. action standard
E. operational definition
Answer: D. action standard
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.
- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?