Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert, but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers. In this instance, they probably should proceed to the ___________ stage of the new-product development process.
a) business analysis
b) commercialization
c) screening
d) test marketing
e) product development
Answer: d
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Marketing
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