PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?
a) There are research and audit services available.
b) Retailers would be cooperative.
c) Testing efforts would not be easily jammed by competitors.
d) Tourism is a major industry in the area.
e) The city has stable year-round sales of soft drinks.
Answer: d
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