Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A) Marketers want to increase their market share.
B) Marketers want to increase the share they get of the customer's purchasing in their product categories.
C) Marketers want to diversify their operations and customize their products to cater to the entire market.
D) Marketers want to continuously increase their customers' levels of satisfaction.
E) Marketers want to turn satisfied customers into delighted customers.
Answer: Marketers want to increase the share they get of the customer's purchasing in their product categories.
Learn More :
Marketing Principles
- List each aspect of the company's macro-environment.
- What are the most important cultural values of a society (company's macro-environment)?
- 8 of the Consumer, Cultural trends in the Macroenvironment are.
- What is a company's Cultural Macroenvironment?
- What events have caused an increase in interest in Ethics and Social Responsibility?
- Why has business legislation been enacted?
- Which countries have strong consumer protection laws?
- What have more govt. regulations on technology provoked?
- What does new technology create?
- What is the Good, Bad and Ugly of the Technological Environment of a company's Macro-Environment?
- What are Natural Environment "enlightened" firms responding to consumer demands with?
- What are the three important trends in the natural environment that Marketers should be aware of?
- What was the Earth Decade and when did it occur?
- What are the two dimension so fthe Natural Environment of a company's macroenvironment?
- Marketers consider income distribution by separating society into four economic classes, what are they?
- What are some of the major historical US economic trends?
- What are the two extremes of the Economic Environment of a company's Macro-Environment?
- What is the challenge in the analysis of the Economic Environment?
- Countries vary in ethnic and racial makeup (True or False?)
- More educated people will lead to an increase in demand for.
- How many Americans telecommute?
- What are some of the population shifts that have occured in the US over the past 25 years?
- Why do population shifts, interest marketers?
- What is the single most important demographic trend in the US?
- What do Marketers need to keep track of?