Approaches to geographic segmentation include all except _____.
A. Sensitivity of population
B. Density of population
C. Region
D. Climate
E. Size of population
Answer: Approaches to geographic segmentation include (1) by region—Northeast, Southeast, Midwest, and West, for example; (2) by density of population—urban, suburban, exurban, and rural, for example; (3) by size of population—Exhibit 6.4 shows the top 20 standard metropolitan statistical areas (SMSAs) in the United States;(4) by growth in population—Exhibit 6.5 highlights the top 10 fastest-growing markets from 2010 to 2011, by number of people and percentage growth; and (5) by climate—colder northern states versus warmer southern states.