Marketing MCQ
Marketing
Lava.com is an Internet company that helps other organizations put concepts that they hope will let them dominate the market in their industry into action. In its promotion, it states, "We ignore the rules, and we let no obstacle stand in your company's way—no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee. This is a description of the Internet company's:
Lava.com is an Internet company that helps other organizations put concepts that they hope will let them dominate the market in their industry into action. In its promotion, it states, "We ignore the rules, and we let no obstacle stand in your company's way—no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee. This is a description of the Internet company's:
Lava.com is an Internet company that helps other organizations put concepts that they hope will let them dominate the market in their industry into action. In its promotion, it states, "We ignore the rules, and we let no obstacle stand in your company's way—no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee. This is a description of the Internet company's:
A.
operational code.
B.
corporate culture.
C.
socialization process.
D.
environmental strategy.
Answer: B
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