IBM proudly describes itself in the dress ("We don't wear ties"), sayings ("The IBM Way"), and manner of work (team efforts) of employees. This is a description of the IBM's:
A.
operational code.
B.
mission environment.
C.
socialization process.
D.
corporate culture.
Answer: D
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Marketing
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- Blood donations to the Red Cross are considered __________ products.
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?