As Beth and Rob Barker search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ___________ product.
a) convenience
b) unsought
c) disposable
d) shopping
e) specialty
Answer: e
Marketing MCQ
Marketing
As Beth and Rob Barker search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ___________ product.