As the marketing manager for ABC Company, you are charged with developing marketing strategies for an area that is composed of a diverse population from a variety of countries. In order to reach this diverse populace you might want to consider efforts that focus on specific ________ when generating strategies.

As the marketing manager for ABC Company, you are charged with developing marketing strategies for an area that is composed of a diverse population from a variety of countries. In order to reach this diverse populace you might want to consider efforts that focus on specific ________ when generating strategies.

As the marketing manager for ABC Company, you are charged with developing marketing strategies for an area that is composed of a diverse population from a variety of countries. In order to reach this diverse populace you might want to consider efforts that focus on specific ________ when generating strategies.



A. Income levels

B. Educational background

C. Age-groups

D. Gender

E. Ethnic groups



Answer: E. Ethnic groups


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