Company leaders select trade promotion techniques based on several​ factors, which include the nature of the​ business, the type of customer to be​ influenced, company​ preferences, and​ _____________________.

Company leaders select trade promotion techniques based on several​ factors, which include the nature of the​ business, the type of customer to be​ influenced, company​ preferences, and​ _____________________.



Answer: the objectives of the IMC plan


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