Marketing MCQ Marketing For trade and consumer promotions and direct-response programs, which behavioral evaluation method provides a more accurate measure than sales?

For trade and consumer promotions and direct-response programs, which behavioral evaluation method provides a more accurate measure than sales?

Marketing

For trade and consumer promotions and direct-response programs, which behavioral evaluation method provides a more accurate measure than sales?

Answer: Redemption rates

Marketing MCQ

For trade and consumer promotions and​ direct-response programs, which behavioral evaluation method provides a more accurate measure than​ sales?

For trade and consumer promotions and​ direct-response programs, which behavioral evaluation method provides a more accurate measure than​ sales?

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For trade and consumer promotions and direct-response programs, which behavioral evaluation method provides a more accurate measure than sales?

For trade and consumer promotions and direct-response programs, which behavioral evaluation method provides a more accurate measure than sales?