In order to gather _________, the sales manager at XYZ Company collects, analyzes, and stores data from the macro environment on a continuous basis.

In order to gather _________, the sales manager at XYZ Company collects, analyzes, and stores data from the macro environment on a continuous basis.




A. Sales data

B. Target market information

C. Marketing intelligence

D. External resources

E. Internal projections



Answer: C. Marketing intelligence


Learn More :