The marketing manager for Ned's Bar and Grill notices that his typical customer is a 21-year-old male college student. He is using __________ to define his market.

The marketing manager for Ned's Bar and Grill notices that his typical customer is a 21-year-old male college student. He is using __________ to define his market.


A. Stereotyping

B. Estimation

C. Visual cues

D. Demographics



Answer: E. Instincts


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