_____ is the number of persons in the primary target audience who the media buy will reach and the number of times those persons will be reached.

_____ is the number of persons in the primary target audience who the media buy will reach and the number of times those persons will be reached.

_____ is the number of persons in the primary target audience who the media buy will reach and the number of times those persons will be reached.



A. Target ratings points

B. Gross ratings points

C. Coverage

D. Effective reach

E. Total market coverage



Answer: A.


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