Ramona, a marketing manager working in an American firm, is about to test the hypothesis that the scale of a particular product will increase exponentially if there is a $5 drop in the selling price of the product. Ramona is involved in ___ research.

Ramona, a marketing manager working in an American firm, is about to test the hypothesis that the scale of a particular product will increase exponentially if there is a $5 drop in the selling price of the product. Ramona is involved in ___ research.



a. exploratory

b. descriptive

c. causal

d. constructive

e. enthographic



Answer: c. causal


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Principles of Marketing

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