________ refers to the measurement of brain activity to learn how consumers feel and respond.
A) Biometrics
B) Demographics
C) Sampling
D) Neuromarketing
E) Psychographics
Answer: Neuromarketing
Marketing MCQ
A) Biometrics
B) Demographics
C) Sampling
D) Neuromarketing
E) Psychographics
Answer: Neuromarketing