Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ___ of the organization.

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ___ of the organization.



a. macroenvironment

b. microenvironment

c. internal environment

d. marketing mix

e. marketing intermediaries



Answer: a. macroenvironment


Learn More :

Principles of Marketing

Learn More Multiple Choice Question :