Sheila Smith, the marketing manager of Big Kid Toys, decided to collect and analyze some secondary data before engaging in primary data collection to determine the types of toys that are going to be in the biggest demand this Christmas. After only a few hours she had found several sources of information related to her problem. This demonstrates the _________ advantage of secondary data.

Sheila Smith, the marketing manager of Big Kid Toys, decided to collect and analyze some secondary data before engaging in primary data collection to determine the types of toys that are going to be in the biggest demand this Christmas. After only a few hours she had found several sources of information related to her problem. This demonstrates the _________ advantage of secondary data.

Sheila Smith, the marketing manager of Big Kid Toys, decided to collect and analyze some secondary data before engaging in primary data collection to determine the types of toys that are going to be in the biggest demand this Christmas. After only a few hours she had found several sources of information related to her problem. This demonstrates the _________ advantage of secondary data.



A. Timeliness

B. Cost

C. Speed

D. Fit

E. Accuracy



Answer: C. Speed


Learn More :