The owner of a small furniture-manufacturing firm is considering conducting marketing research. He should consider examining secondary data before collecting primary data because secondary data offers a(n) ___________ advantage over primary data.

The owner of a small furniture-manufacturing firm is considering conducting marketing research. He should consider examining secondary data before collecting primary data because secondary data offers a(n) ___________ advantage over primary data.

The owner of a small furniture-manufacturing firm is considering conducting marketing research. He should consider examining secondary data before collecting primary data because secondary data offers a(n) ___________ advantage over primary data.



A. Specificity

B. Cost

C. Customization

D. Fit

E. Accuracy.



Answer: B. Cost


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