Since they conduct so much research on a continuous basis, McDonald's decided it would be economical to create a(n) __________ marketing research group.
A. External
B. Internal
C. Freelance
D. Designer
E. Covert
Answer: B. Internal
Marketing MCQ
Marketing
Since they conduct so much research on a continuous basis, McDonald's decided it would be economical to create a(n) __________ marketing research group.