Since they conduct so much research on a continuous basis, McDonald's decided it would be economical to create a(n) __________ marketing research group.
A. External
B. Internal
C. Freelance
D. Designer
E. Covert
Answer: B. Internal
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- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
- The distribution strategy during the decline stage of PLC involves building more intensive distribution networks
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- Which value proposition is difficult to sustain in the long run?
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- The winning value proposition by discount stores such as Walmart and Best Buy can be categorized as __________.
- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following statements about segmentation is true?
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