The marketing manager for Brand A Razors, a strong national brand, believes he knows how customers will react to a new product offering, but he conducts marketing research in order to provide justification for this new product. This violates the _________ aspect of the definition of marketing research.
A. Systematic
B. Validity
C. Impartial and objective
D. Scientific
E. Reliability
Answer: C. Impartial and objective
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