The marketing manager for Brand A Razors, a strong national brand, believes he knows how customers will react to a new product offering, but he conducts marketing research in order to provide justification for this new product. This violates the _________ aspect of the definition of marketing research.

The marketing manager for Brand A Razors, a strong national brand, believes he knows how customers will react to a new product offering, but he conducts marketing research in order to provide justification for this new product. This violates the _________ aspect of the definition of marketing research.

The marketing manager for Brand A Razors, a strong national brand, believes he knows how customers will react to a new product offering, but he conducts marketing research in order to provide justification for this new product. This violates the _________ aspect of the definition of marketing research.




A. Systematic

B. Validity

C. Impartial and objective

D. Scientific

E. Reliability



Answer: C. Impartial and objective


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