Sony's design of its new plasma television sets with smoked-glass control panel covers and other visual changes would be classified as a(n) ___________ modification.
a) functional
b) quality
c) product extension
d) brand
e) aesthetic
Answer: e
Marketing MCQ
Marketing
Sony's design of its new plasma television sets with smoked-glass control panel covers and other visual changes would be classified as a(n) ___________ modification.