The account manager of a marketing research firm is conducting secondary research on consumer preferences in energy drinks for his clients. His client's drink is 100% organic, but all of the secondary data he has found is for beverages that contain a majority of artificial ingredients. This is an example of the __________ disadvantage of using secondary data.

The account manager of a marketing research firm is conducting secondary research on consumer preferences in energy drinks for his clients. His client's drink is 100% organic, but all of the secondary data he has found is for beverages that contain a majority of artificial ingredients. This is an example of the __________ disadvantage of using secondary data.

The account manager of a marketing research firm is conducting secondary research on consumer preferences in energy drinks for his clients. His client's drink is 100% organic, but all of the secondary data he has found is for beverages that contain a majority of artificial ingredients. This is an example of the __________ disadvantage of using secondary data.



A. Timeliness

B. Cost

C. Speed

D. Fit

E. Accuracy



Answer: D. Fit


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