The owner of Joe's Pool Hall found some secondary data online that measured consumer reactions to certain amenities in Bars and Nightclubs. However, Joe is concerned about how the data was collected and whom it was collected from. This represents the _________ concerns associated with secondary data.

The owner of Joe's Pool Hall found some secondary data online that measured consumer reactions to certain amenities in Bars and Nightclubs. However, Joe is concerned about how the data was collected and whom it was collected from. This represents the _________ concerns associated with secondary data.



A. Validity

B. Cost

C. Speed

D. Fit

E. Age



Answer: A. Validity


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