The manager of Gina's Groceries wanted to see how customers would react to some new displays. To collect this information, she posted employees where they could see the display and had them record how long customers looked at it, whether they picked up the item, and if they took the item with them. She is collecting _______ data to solve her research problem.

The manager of Gina's Groceries wanted to see how customers would react to some new displays. To collect this information, she posted employees where they could see the display and had them record how long customers looked at it, whether they picked up the item, and if they took the item with them. She is collecting _______ data to solve her research problem.

The manager of Gina's Groceries wanted to see how customers would react to some new displays. To collect this information, she posted employees where they could see the display and had them record how long customers looked at it, whether they picked up the item, and if they took the item with them. She is collecting _______ data to solve her research problem.



A. Survey

B. Qualitative

C. Focus Group

D. Observational

E. Interview


Answer: C. Focus Group


Learn More :