The marketing manager for ABC Corp. decides to scour his CRM and supplier databases to see if any helpful information comes to light. He uses a software package to run a variety of analyses. The problem with what he is doing is that he did NOT __________.

The marketing manager for ABC Corp. decides to scour his CRM and supplier databases to see if any helpful information comes to light. He uses a software package to run a variety of analyses. The problem with what he is doing is that he did NOT __________.

The marketing manager for ABC Corp. decides to scour his CRM and supplier databases to see if any helpful information comes to light. He uses a software package to run a variety of analyses. The problem with what he is doing is that he did NOT __________.


A. Hire a statistician

B. Include employee information

C. Ask customer permission

D. Consider his supplier reactions

E. Implement a research process



Answer: E. Implement a research process


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