The marketing manager for Moderate-Mart is planning a new promotional campaign to the zip codes in a 3-mile radius around each of his stores. In order to be effective with this campaign he would like demographic information on these zip codes. _________ would be the best secondary sources of data for this information.

The marketing manager for Moderate-Mart is planning a new promotional campaign to the zip codes in a 3-mile radius around each of his stores. In order to be effective with this campaign he would like demographic information on these zip codes. _________ would be the best secondary sources of data for this information.

The marketing manager for Moderate-Mart is planning a new promotional campaign to the zip codes in a 3-mile radius around each of his stores. In order to be effective with this campaign he would like demographic information on these zip codes. _________ would be the best secondary sources of data for this information.



A. Surveys

B. Market Research Organizations

C. Government Sources

D. The library

E. Observation



Answer: C. Government Sources


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