The CEO of Big Wheel automotive is concerned about declining sales. He has identified his research problem as the fact that his competitors are drawing away his business. He purchases access to automobile rankings from J.D. Power and Associates to learn about possible reasons for the shift in consumer purchasing. He is using _________ for secondary data about his research problem.

The CEO of Big Wheel automotive is concerned about declining sales. He has identified his research problem as the fact that his competitors are drawing away his business. He purchases access to automobile rankings from J.D. Power and Associates to learn about possible reasons for the shift in consumer purchasing. He is using _________ for secondary data about his research problem.

The CEO of Big Wheel automotive is concerned about declining sales. He has identified his research problem as the fact that his competitors are drawing away his business. He purchases access to automobile rankings from J.D. Power and Associates to learn about possible reasons for the shift in consumer purchasing. He is using _________ for secondary data about his research problem.



A. Surveys

B. Market Research Organizations

C. Government Sources

D. The library

E. Observation



Answer: B. Market Research Organizations


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