The marketing manager is considering a new advertising campaign for Guzzle Beverages. He purchases six months of scanner data for Cruncheez Snack Foods, a company that recently ran a similar campaign. He wants to use this information to determine their campaigns effectiveness before implementing it for Guzzle. He is using _________ to research his problem and make an informed decision.

The marketing manager is considering a new advertising campaign for Guzzle Beverages. He purchases six months of scanner data for Cruncheez Snack Foods, a company that recently ran a similar campaign. He wants to use this information to determine their campaigns effectiveness before implementing it for Guzzle. He is using _________ to research his problem and make an informed decision.

The marketing manager is considering a new advertising campaign for Guzzle Beverages. He purchases six months of scanner data for Cruncheez Snack Foods, a company that recently ran a similar campaign. He wants to use this information to determine their campaigns effectiveness before implementing it for Guzzle. He is using _________ to research his problem and make an informed decision.



A. Surveys

B. Interviews

C. Government Sources

D. Secondary Data

E. Primary Data



Answer: D. Secondary Data


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