The marketing manager of Kim's Cleaners is concerned about the choice of advertising media in the local area. She is not sure if advertising placed in the local newspaper is reaching the target market. A research project is launched to determine the relationship between newspaper readership and use of maid service. _________ research will result in the most appropriate data for this project.
A. Descriptive
B. Exploratory
C. Relational
D. Causal
E. Advertising
Answer: A. Descriptive
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Marketing
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