Marketing MCQ Marketing The sole proprietor of Sam's Swings is interested in gaining a better understanding of his current customers in terms of certain demographic and lifestyle characteristics so he may better serve their needs. He decides that conducting ______ research will give him the information he needs.

The sole proprietor of Sam's Swings is interested in gaining a better understanding of his current customers in terms of certain demographic and lifestyle characteristics so he may better serve their needs. He decides that conducting ______ research will give him the information he needs.

Marketing

The sole proprietor of Sam's Swings is interested in gaining a better understanding of his current customers in terms of certain demographic and lifestyle characteristics so he may better serve their needs. He decides that conducting ______ research will give him the information he needs.

A. Causal

B. Descriptive

C. Random

D. Academic

E. Exploratory

Answer: B. Descriptive

Marketing MCQ

The sole proprietor of Sam's Swings is interested in gaining a better understanding of his current customers in terms of certain demographic and lifestyle characteristics so he may better serve their needs. He decides that conducting ______ research will give him the information he needs.

The sole proprietor of Sam's Swings is interested in gaining a better understanding of his current customers in terms of certain demographic and lifestyle characteristics so he may better serve their needs. He decides that conducting ______ research will give him the information he needs.

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