Unduplicated reach indicates ____, while duplicated reach provides an estimate of ____.
A. repeat exposures; frequency
B. frequency; repeat exposure
C. new exposures; coverage
D. new exposures; frequency
E. coverage; frequency
Answer: D.
Marketing MCQ
A. repeat exposures; frequency
B. frequency; repeat exposure
C. new exposures; coverage
D. new exposures; frequency
E. coverage; frequency
Answer: D.