Unduplicated reach is:
A. average reach multiplied by average frequency.
B. duplicated reach plus total reach.
C. total market coverage less duplicated reach.
D. reach multiplied by frequency.
E. total reach less duplicated reach.
Answer: E.
A. average reach multiplied by average frequency.
B. duplicated reach plus total reach.
C. total market coverage less duplicated reach.
D. reach multiplied by frequency.
E. total reach less duplicated reach.
Answer: E.