What do environmentalists set as an objective for profitability?
a) Companies should surpass the strictest environmental standards even if it negatively affects profitability.
b) Companies will never be profitable if they comply with environmental standards so taxpayers must subsidize all production.
c) Profitability should not be a concern when addressing issues of environmental importance.
d) Environmentalism should be made profitable, and companies attempting to protect the environment should not have to compete with those harming it in the marketplace.
e) Companies will be more profitable if they work hard to protect the environment because consumers will reward their efforts through loyalty.
Answer: d) Environmentalism should be made profitable, and companies attempting to protect the environment should not have to compete with those harming it in the marketplace.