Marketing MCQ Marketing What is the name of the evaluation program that was created by 21 leading U.S. advertising agencies to help evaluate television ads?

What is the name of the evaluation program that was created by 21 leading U.S. advertising agencies to help evaluate television ads?

Marketing

What is the name of the evaluation program that was created by 21 leading U.S. advertising agencies to help evaluate television ads?

Answer: Positioning advertising copy testing (PACT)

Marketing MCQ

What is the name of the evaluation program that was created by 21 leading U.S. advertising agencies to help evaluate television​ ads?

What is the name of the evaluation program that was created by 21 leading U.S. advertising agencies to help evaluate television​ ads?

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What is the name of the evaluation program that was created by 21 leading U.S. advertising agencies to help evaluate television ads?

What is the name of the evaluation program that was created by 21 leading U.S. advertising agencies to help evaluate television ads?