What is the primary factor contributing to the increasing difficulty associated with gathering primary data through surveys?
a) Most companies do not have any funding for survey research.
b) Fewer people are willing to participate in surveys.
c) Laws significantly limit firms' ability to conduct surveys.
d) Unreliable methods of distributing surveys make them difficult to conduct.
e) Very little useful information is ever gathered from survey results.
Answer: b) Fewer people are willing to participate in surveys.