Which of the following is the best definition of green marketing?
a) Using technology and human resources for marketing efforts designed to reduce waste
b) Developing, pricing, promoting, and distributing products that do not harm the natural environment
c) Protecting the natural environment through the implementation of programs for environmental cleanup
d) Using only recycled materials in the production, distribution, and disposal of a company's products
e) Meeting the criteria necessary to receive the European Eco-label through efforts designed to protect the natural environment
Answer: b) Developing, pricing, promoting, and distributing products that do not harm the natural environment