Which of the following is not an example of the implementation of the marketing concept?
a) Jimmy Dean's Sausage introduces turkey sausage patties for a healthier alternative to pork.
b) Mar's Candy asks customers to vote online for a new color for its M&M's candy.
c) Burger King reduces the labor costs to produce its sausage-egg biscuits.
d) Microsoft offers rewards for users who can find flaws in its new software.
e) Saab introduces pop-up rollover bars in its convertibles to protect its consumers in the event of a serious collision.
Answer: c) Burger King reduces the labor costs to produce its sausage-egg biscuits.