Health Care Systems, Inc. rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don't see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept?
a) An information system to determine customer needs
b) The organizational structure
c) Top-management commitment
d) Technological advancement
e) Scanning corporate capabilities
Answer: a) An information system to determine customer needs