While writing a customer satisfaction questionnaire, the marketing director for Brand X Bank came up with a set of questions that the customer should answer by circling a number between 1 and 7 where 1 meant that they were very dissatisfied by that aspect of their experience and 7 meant that they were very satisfied by that aspect of their experience. He is using _________ questions to collect this information.
A. Behavioral
B. Open-ended
C. Observational
D. Closed-ended
E. Probing.
Answer: D. Closed-ended
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Marketing
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