Marketing MCQ Marketing You are creating a survey for your company. The question you are currently working on asks your business-to-business customers to describe the ideal purchasing transaction. You are utilizing a(n) __________ question to collect the desired information.

You are creating a survey for your company. The question you are currently working on asks your business-to-business customers to describe the ideal purchasing transaction. You are utilizing a(n) __________ question to collect the desired information.

Marketing

You are creating a survey for your company. The question you are currently working on asks your business-to-business customers to describe the ideal purchasing transaction. You are utilizing a(n) __________ question to collect the desired information.

A. Behavioral

B. Open-ended

C. Observational

D. Closed-ended

E. Probing

Answer: B. Open-ended

Marketing MCQ

You are creating a survey for your company. The question you are currently working on asks your business-to-business customers to describe the ideal purchasing transaction. You are utilizing a(n) __________ question to collect the desired information.

You are creating a survey for your company. The question you are currently working on asks your business-to-business customers to describe the ideal purchasing transaction. You are utilizing a(n) __________ question to collect the desired information.

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