In measuring consumer satisfaction, marketing managers should remember that:
a.
Customer satisfaction is a highly personal concept
b.
Consumer expectations and aspirations tend to remain the same over time
c.
Looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness
d.
Evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results
e.
All of these alternatives are correct
Answer: Customer satisfaction is a highly personal concept