________ involves gathering primary data by closely examining relevant people, actions, and situations.
A) Observational research
B) Survey research
C) Telephone interviewing
D) Causal research
E) Group interviewing
Answer: Observational research
Marketing MCQ
A) Observational research
B) Survey research
C) Telephone interviewing
D) Causal research
E) Group interviewing
Answer: Observational research